Distribution
The distributor for GTA V is Take-Two interative, which is perfect representation of the veritcal integration within such a large company, as Take-Two are both the parent company of Rockstar, (the creators of GTA), the distributors as well as all of the stages inbetween. This results in a cheaper production and distribution system. Skylanders: Giants is distributed by XPEC entertainment, an external Taiwan based distibution company. On a smaller scale (compared to the companies behind the GTA franchise), the iOS game Angry Birds was first distributed by Chillingo. The fact that they had to be externally sourced, shows the size difference and lack of vertical integration in comparison to Take-Two and the GTA IP.
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