PEGI
Pan European Game Information (also referred to as PEGI) is the largest and now sole game regulation authority of Europe. Until recently, PEGI was only permitted to give advice/suggestions on the age ratings for games, but since the 30th July 2012 PEGI's ratings are now forceable by law, with consequences for both retailer and consumer. PEGI bases its ratings on an evaluation of a game with certain criteria in mind, these would include things like violence, sex, gambling, swearing and drug use. Once a game has been evaluated it will be given an age rating of 3+, 7+, 12+, 16+ or 18+, with each age having it's own colour to make the rating easily identifiable (introduced in 2009 to make the ratings system used by PEGI less confusing for consumers).
Prior to PEGI's creation in 2003, there were several rating associations that had a say in the ratings of games, with the British Board of Film Classification (BBFC) having a prominent influence. Now, PEGI will be the only game regulation authority involved in deciding what rating a game shall receive, unless a game is evaluated to be an 18+, where the BBFC may be consulted to verify PEGI's decision.
As previously mentioned, PEGI's rating are now enforceable by British law, with possible prosecution of any retailer that violates this law. This follows the governments growing campaign to reduce the amount of underage children playing violent games that include unsuitable content, and have believed to have influenced such children in the past to commit crimes that reflect behaviour to that shown in video games. Before this new law was introduced, retailers where permitted to sell games (of the correct age) to anyone under the 16+ and 18+ age ratings, but now, it is illegal for games to be sold that 12+ to anyone under 12. This has the potential to be severely damaging for retailers, as 12 year olds do not have any form of legal I.D, it is down to the judgement of the worker to decide whether the customer is of age. If their judgement is wrong however, the retailer could face a £5,000 fine for their actions. The threat of this punishment alone will be enough to make retailers more wary and slightly reluctant to sell certain games, which will have a negative effect of their profits and an equally as negative knock on effect to the profits of those who develop and publish the game. The developer's and publisher's will have more than just their profits effected by the legal enforcement of PEGI's ratings. The law will restrict the amount of content that the makers of games will feel they are allowed to include within a game, which may reduce the quality/experience of the game. Also, the new ratings mean that the main audience for a game that would have once made it very successful, may be restricted by their age and so unable to buy the game themselves, meaning that the audience for the game has changed. This brings me on to a major limitation with PEGI and the ratings system as a whole. Even though PEGI ratings are now enforceable by law, with repercussions for those who disobey, it will not prevent parents from parents buying the game for their underage child, nor will it stop someone using credit card details to buy a game digitally online as the mass of distribution has already shifted to digital.










